For a while at John Deere the corporate motto was "Sprint North! Seed East!". It was complete and utter nonsense and not a single god damned person could explain what the actions and compass points in that motto had to do with my day to day activities of cleaning mouse balls and connecting laptops to projectors.
It still makes me angry. It came up today and I tried to explain the mindset to my current co-workers. That lead to the explanation of SVA or Shareholder Value Added. After I stopped yelling, I got real quiet and depressed. So I made a picture of Paige sliding her Bumbo down a snowy hill. It helped.